Our Core Values

We honor each animal's individuality and emotional needs through science-based, consent-driven care
Every interaction prioritizes the physical and emotional wellbeing of our animal clients

We continuously learn and apply the very best behavioral science to enhance our understanding of animal needs
Our approach is grounded in reading, respecting, and responding to animal communication
We only ever interact with your dog in a reapectful and kind way using positive reinforcement. We never use any aversives such as telling off your dog, scolding or shouting or forcing your dog to be groomed if they are not willing to participate, which causes trauma to your dog and is counter productive. We find out the root cause of their anxiousness and fear and change this using scientifically proven methods to motivate your dog to move through anxiousness and fear to confidence and happiness.

We build trusting relationships with both pets and their humans
Our services consider the whole picture: physical, emotional, and environmental factors and weve built a company, team and space to support you and your dog and ensure they have a wonderful time with us

We offer seamless, integrated pet services from grooming to training, walking to boarding
In a very fractionalised and unregulated industry, we set the gold standard providing highly educated, professional pet care
We want to provide you with the peace of mind thats needed you have the very best care and support

We carefully curate the finest, healthiest products, foods, and accessories
Each item we stock meets our rigorous standards for quality, safety, and sustainability

We're reimagining pet services through innovative, gentle, and respectful approaches
Every decision advances our vision of stress-free, enriching pet care

We maintain transparent dialogue with our clients about their pets' needs and experiences
We share knowledge and empower pet parents through education

We nurture an environment where both our team and clients can thrive
We're building the pet care company of our dreams through collaboration and continuous improvement